We found this ad in an issue of the Sylvan Valley News, published in Brevard on August 10, 1906.  The “novelty” of creating custom postcards was a widespread phenomenon, resulting the creation of many thousands of rare and often unique images that seem especially striking when we come across them today.  Photographic or “real photo” postcards are actual photographic prints produced on postcard backs, enabling the users to mail them as they would a normal postcard.  While the act of simply mailing a snapshot doesn’t seem like a big deal today, it was in the early twentieth-century, as people around the country shared scenic and personal photos with ease.