What year would you guess Velveeta cheese was invented? The answer: 1918—making it 104 years old. It was bought by Kraft Foods Inc. in 1927, and that’s how we came to see this advertisement in the February 23, 1932 issue of The Ruralite from Sylva, N.C. This issue is one of the many from a batch of papers that was just uploaded to our site thanks to the Jackson County Public Library. This batch contains issues from 1926-1935—a great time period for newspaper advertising, apparently.

While Velveeta cheese (or, technically, “pasteurized prepared cheese product”) almost seems anachronistic for 1932, it isn’t the only familiar item advertised in the pages of The Ruralite. Since we’re in cold and flu season, you may be considering a trip to the drug store for a little medicine—and you might even buy the same item as your parents or grandparents.

It’s unclear whether today’s VapoRub is the same as 1935’s Va-tro-nol, but the cost of Vicks has certainly changed over the past 87 years. And medicine isn’t the only product that has gotten pricier; a list of goods from Sylva Supply Company, Inc. from 1932 lists “Kellog’s” corn flakes for $0.15/two boxes, Gerber’s “strained fruits and vegetables” for $0.11/can, and bath towels for $0.09 each.

There are also advertisements for Bayer aspirin and Camel cigarettes (of course). While it has changed media, perhaps advertising retains some of the characteristics it had in the 1930s.

You can see all of our digital issues of The Ruralite here or browse our North Carolina Newspapers collection by location, type, and date. To see more materials from the Jackson County Public Library, you can visit their partner page and their website.

Announcement in the Jackson County Journal from May 25, 1939. President Franklin Delano Roosevelt was scheduled to visit Sylva for the town’s 50th anniversary celebrations.

We’re pleased to welcome a new partner, Jackson County Public Library, from Sylva, N.C.! Thanks to the library, DigitalNC has recently made available issues of two area newspapers: the Jackson County Journal (Sylva, N.C.) and The Sylva Herald and Ruralite.

Here you can find issues of the Jackson County Journal ranging from 1923-1942. The final few years in this selection are dominated by World War II-related items, such as local men enlisting as soldiers, or Sylva groups’ contributions to the war effort. Town obituaries and events also make up the mix. (For example, the front page of the Journal for November 19, 1942, includes the headlines “42 Men Left for U.S. Army First of Week” and “Mrs. Morris Passed Away Last Friday.”)

The Sylva Herald and Ruralite has been publishing weekly in Jackson County from 1926 to the present. The 385 issues of this newspaper on DigitalNC span 1943-1950, beginning with the August 4, 1943 issue, which announces the launch of a new newspaper for Jackson County and explains: “the Herald Publishing Company … has purchased the 17-year-old Ruralite and combined it with The Sylva Herald. … The publishers plan to make it as newsy, and as modern as possible.” War news continues to predominate the early issues, along with announcements about local Sylva church and society news.

Learn more about our contributor, the Jackson County Public Library, at their website or their contributor page. You can also find current information about The Sylva Herald and Ruralite at their website. Browse the North Carolina Newspapers Collection to see more newspapers from communities around the state.

From the Sylva Herald and Ruralite, August 4, 1943.