Digital North Carolina Blog

Digital North Carolina Blog

This blog is maintained by the staff of the North Carolina Digital Heritage Center and features highlights from the collections at DigitalNC, an online library of primary sources from institutions across North Carolina.

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More Scrapbooks Documenting the Finer Carolina Contest Online

Asheboro Finer Carolina Goals

Asheboro Finer Carolina Goals, 1954

With meticulous layout and hundreds of photographs, the Asheboro community documented its Finer Carolina efforts in four oversized scrapbooks. We’ve just partnered with the Randolph County Public Library, which houses these incredible books, to present them on DigitalNC.

We’ve talked about the Finer Carolina contest in a previous post. Asheboro won the prize 4 times, and these scrapbooks include 3 of those 4 years. Projects are explained in short snippets, and accompanied by before-and-after pictures of schools, cemeteries, and parks “beautified” by community groups. There are many photos of new or improved residences, businesses, and schools. While the Finer Carolina contest brought new industry to towns around the state and often encouraged community pride, the beautification efforts led to the destruction of many older buildings that were deemed to be eyesores. The 1954 scrapbook shows photos of the old Central Hotel and its subsequent removal for a parking lot. The photos below, from the 1956 scrapbook, show the removal of an old residence.

Old Buildings Torn Down, Asheboro, 1956

Old Buildings Torn Down, Asheboro, 1956

While many residents are pictured, there are few names; the emphasis was on documenting the process. The scrapbooks are both an invaluable record of the areas of town dramatically changed by the Finer Carolina efforts, as well as an interesting view into the ideas of modernization encouraged by the contest.

You can view all of the Finer Carolina scrapbooks on DigitalNC.

Finer Carolina Workers, Asheboro, 1956

Finer Carolina Workers, Asheboro, 1956


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