Digital North Carolina Blog

Digital North Carolina Blog

This blog is maintained by the staff of the North Carolina Digital Heritage Center and features highlights from the collections at DigitalNC, an online library of primary sources from institutions across North Carolina.

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Beer History in North Carolina Newspapers

Advertising for alcoholic beverages is far from new – ads promoting the perceived benefits and refreshment of beer go back quite a ways. In honor of National Drink Beer Day, we bring you beer trivia and ads from North Carolina newspapers. Raise a glass and enjoy!

  • They were importing London Lager to North Carolina as early as 1801. From the Wilmington Gazette
  • Go local! This 1860 ad is for a well-known area brewery, the Menzler brewery, near Charlotte. From the Western Democrat.
  • The Menzler brewery wanted to cater your party – 30 gallons available! From the Western Democrat.
  • 1888 saw 6 breweries erected in North Carolina. From the Wilson Advance.
  • This 1906 beer advertisement promises good health if you drink their pure beer. From the Hickory Democrat.
  • In 1936 beer ads were still promising health benefits – Schlitz is a glass of sunshine with Vitamin D. From The Enterprise.
  • Prohibitionists often used newspapers to persuade the public, like they did with this ad from the 1940s calling on voters to reject legalization of alcohol sales in Jackson County. From The Sylva Herald.
  • Promising comfort during outdoor adventures, legal sale of beer was deemed as the progressive standpoint in this 1961 ad. From The Duplin Times.

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